Startup Dictionary
What is an ideal customer profile (ICP)?
An ideal customer profile describes the companies best suited to your product. Learn what to include, with a practical B2B startup example.
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Explore startup terminology with plain-English definitions and practical examples for founders, operators, and growing teams.
Short reads. Useful examples. Something to take with you.
Startup Dictionary
An ideal customer profile describes the companies best suited to your product. Learn what to include, with a practical B2B startup example.
Startup Dictionary
A minimum viable product tests a focused customer problem with a usable first version. Learn what an MVP includes and how to choose what to build.